Here are a few behind-the-scenes tricks airports use to help travelers relax, get to their gates on time, and hopefully spend some money along the way.
1. They make sure you can see the tarmac 看得到停机坪
Travelers should be able to get from security to their gate without getting lost. In many new airports, passengers can see through to the tarmac immediately after they leave security.
2. The signs send (A) subliminal messages 标誌传递下意识讯息
Very, very little in the style of an airport sign is arbitrary. For example, the change of shape from one sign system to another can warn passengers that they are going the wrong way.
3. They lighten the mood 让你心情愉快
Newer airports incorporate as many windows as possible, even in stores. There's a trend that the shops face the tarmac. Passengers tend to walk into shops with access to sunlight.
4. They herd you with art 以艺术来指点方向
That big sculpture in your terminal isn't just there to look pretty. It's another tool to help travelers navigate. It may serve as a handy rendezvous for you and your friends.
5. They use carpeting 铺设地毯
In many airports, the gate waiting area is carpeted. This is an attempt to make holding areas more relaxing by giving them a soft, cozy feeling. Happy, (1) laid back travelers are prone to (B) splurge.
6. The “golden hour” is key for profit「黄金小时」获利关键
The time between when a passenger clears security and boards their plane is called “dwell time.” This is when passengers are (2) at loose ends and most likely to shell out. Especially crucial is the “golden hour,” the first 60 minutes spent beyond security.
7. They're increasing dwell time 增加停留时间
One hour more at an airport is around $7 more spent per passenger. Anything that's automated, (C) from check-in to bag drop, is meant to speed things up so that the dwell time is increased.
8. Walkways curve to the left走道弯向左边
The majority of humans are right-handed, which affects airport design. More sales are generated if a walkway curves from right to left with more merchandise and space on the right side.
9. The security officers get conversational安检人员爱聊天
A good tactic of screening passengers is simply to have a word with them. A study has found that asking open-ended questions is 20 times more effective than trying to monitor based on behavior.
10. A single queue puts us at ease 单一队列让旅客安心
While the line for check-in and security may seem absurdly long, a single queue actually lowers stress levels by increasing the perceived sense of fairness.
(1) Laid back 闲散
(2) At loose ends无所事事